The integrations are built, and the rate gap is real. We test one or two software-defined verticals on Meta, with ads and a page built for each. If a signed merchant pays back inside six months, we widen it.
From our October 29 call, in your words and your numbers.
Worked out live on the call, so treat them as approximate. Your base case was $15,000 lifetime. Card-fee pass-through on about half your merchants, plus auto repair's higher volume, takes it to about $25,000. All profit, not revenue.
$25,000 over 36 months is about $694 a month, and six months of that is $4,167. Your $15,000 base case puts the line at $2,500.
Test one or two verticals. Every test is built the same way.
This is the ideal path. We start with no data, so months one and two set the real one. Months count from access, and our team schedules the kickoff once the agreement is signed.
Under all three, conversion tracking follows every lead to a signed merchant, and signed merchants go back to Meta so it finds more shops that sign.
What one test looks like, with auto repair shops as the example.
Monthly U.S. searches, Ahrefs estimates pulled November 2, 2026. Most searches for the software itself are shops logging in. Paid search stays a small add-on for later, not the launch channel.
Your reps already have shops in the pipeline. Pool their open deals into a private audience and those shops see ClearPay in their feed while the rep works the deal, so the next call isn't the first time they've heard of you. It runs inside the same campaign and budget.
Meta may treat payment ads as financial services, which limits some targeting. We confirm it at setup.
Meta can't tell us which software a shop runs, so all three ads go to the same audience and each owner stops for the one that names their software. Results by ad show which software's shops respond. All three land on one auto repair page that names their software back to them. If you have lists of shops by software, we split them out.
Mockups in your brand. The software names, the rate claims and the savings example are yours to approve before anything runs. The savings example is illustrative only. Photo by Shixart1985, CC BY 2.0.
Monthly and one-time fees are separate numbers. Ad spend is billed by Meta, on top.
| Line | Option 1 | Option 2 | Option 3 |
|---|---|---|---|
| Meta management | $2,000 | $2,000 | $2,000 |
| Performance creative | Tier 1, $1,500 | Tier 2, $3,000 | Tier 3, $5,000 |
| Conversion tracking | Included | Included | Included |
| A month | $3,500 | $5,000 | $7,000 |
| Landing page, one time | $2,000 | $2,000 | $4,000 (two pages) |
| Offline conversion tracking, one time | $1,500 | $1,500 | $1,500 |
| One time | $3,500 | $3,500 | $5,500 |
| Ad spend, billed by Meta | $5,000 | $5,000 | $10,000 |
Meta management is $2,000 a month up to $20,000 in monthly ad spend, then 10% of spend. The first term is three months and renews three months at a time.
On a test this size, the fee is a big share of spend. That's the cost of running it right: the strategy, the Meta management, and a creative team building new ads every month, which you told us you don't have in-house. The management fee stays flat until $20,000 a month in spend, so its share drops as the test works and spend grows.
Your answers set the next steps.
Pick the starting option and answer what you can. We send the agreement in writing, and our team schedules the kickoff once it's signed.